
Viva's Vera – A Tribute to Individuality
By Ziva Javersek
On the 10th anniversary of Viva's, we present new Viva's bag model: here is Vera! Thoughtfully designed and consciously crafted this model reflects the essence of what Viva's has stood for over the past decade: timeless elegance, intentional deign, and the celebration of every woman's unique story.
The Vera bag model represents the very foundation of the Viva's brand. With a distinctive detail – a V shaped finish on both the front and back – Viva's Vera is a tribute to female individuality and freedom of expresion. Created according to the principles of slow fashion, Viva's Vera encapsulates everything our bags stand for: elegant, sustainable, versatile, and eco-conscious accessories that honor a woman's true nature. We do not seek to change woman, but rather to enrich her style – never define it.
At Viva's, we believe that a woman's personal style begins with who she is: her nature, her character, her creative spirit, and the unique energy she brings into the world. That same energy carries into how she wears her Viva's bag – a perfect companion for the modern woman on her daily journeys: through the city, into meetings, or across the globe.
Viva's Vera is the creation of Živa Ferlež, founder of Viva's, who set out to design a bag that not only upholds all qualities Viva's is known for, bur also signals a new direction for the brand as it steps into its second decade. Živa drew inspiration form a deep belif in feminine energy – in a woman's intuition, her true nature, and the quiet strength that inspires and enriches the world around her. With Vera, she wanted to capture that essence: a bag born of confidence, purpose, and grace.
Remaining true to oneself – resisting fleeting trends, societal pressures, and extrenal expectations – has become an almost impossible mission for the modern woman. Yet it is precisely this inner authenticity that Viva's Vera honors.
This bag is decidacated to women who choose freedom of expression and who make their fashion choices with intetnion and awerness. Women who understand that elegance is not about following – it's about knowing who you are, and wearing it well.
Discover Viva's Vera here and celebrate the real you!
With love,
Živa