Viva’s was created out of the need for an everyday bag, that would combine very minimal design, which transcends trends, with very luxurious Italian leather. It would have to be very practical, too. Also, it was important for the bag to be ethically and sustainably made by local artisans.

The bag that started it all

In 2013, we launched our first sustainable timeless leather bag. The simple, versatile, buttery soft tote is still our bestseller, proudly carried by modern creative women all over the world.

We've refined it and introduced limited edition colours, but its essence remains the same. Every new bag must be just as versatile, simple, and naturally beautiful as its iconic big sister.

Beauty that evolves with time

Viva’s is also a love story about the privilege of watching time go by. Like everyone that inspires us, our leather bags just get more beautiful with age, becoming heirlooms, full of stories that we would love to see being passed down to the next generation.

Laid back European elegance

Viva’s is based in Ljubljana, Slovenia, from where you can reach the Alps or the Adriatic sea within an hour, or have a coffee date in Italy. Small delights, slow living and serene landscapes are woven into our brand and embodied by our founder and creative force, Živa Ferlež (meaning “full of life” or “viva”).