Last updated: October 23, 2026
This Privacy Policy explains how Viva’s collects, uses, stores and shares personal information when you visit vivasbags.com, place an order, subscribe to our communications or otherwise interact with us.
The controller of your personal information is:
Viva’s – Živa Ferlež
Mesarska cesta 16
1000 Ljubljana
Slovenia
Email: info@vivasbags.com
If the registered legal name of the business differs from the name above, the registered legal name should be used here.
Depending on how you use our website and services, we may collect the following categories of personal information:
contact information, such as your name, email address, telephone number, billing address and shipping address;
order and transaction information, including products purchased, returned or cancelled and your order history;
payment and transaction information processed through our payment providers;
account information, where you choose to create a customer account;
communications you send to us, including customer service and return enquiries;
device and technical information, such as IP address, browser type, device information and website activity;
marketing preferences, including whether you have subscribed to our newsletter;
information collected through cookies and similar technologies, where permitted.
Payment card information is processed by our payment service providers. Viva’s generally does not receive or store your complete payment card details.
We process personal information only where we have an appropriate legal basis.
To process and fulfil your orders
We use your information to process payments, confirm orders, prepare and ship purchases, communicate about your order and manage returns or refunds.
Legal basis: performance of a contract with you and steps taken at your request before entering into a contract.
To provide customer service
We use information you provide to respond to enquiries, assist with products, orders, care, repairs and returns, and maintain our relationship with you.
Legal basis: performance of a contract and our legitimate interest in providing effective customer service.
To comply with legal obligations
We process and retain certain information where required for accounting, tax, consumer protection, fraud prevention or other legal obligations.
Legal basis: compliance with our legal obligations.
To protect our business and website
We may use information to detect and prevent fraud, misuse, security incidents and other unlawful or harmful activity.
Legal basis: our legitimate interest in protecting Viva’s, our customers and our services and, where applicable, compliance with legal obligations.
To improve our website and services
We may use aggregated or limited usage information to understand how our website is used and improve its functionality and customer experience.
Where non-essential cookies or similar tracking technologies are used for analytics, we rely on your consent where required by law.
Marketing communications
If you subscribe to our newsletter, we may use your email address to send you news about Viva’s, new products, Journal stories, behind-the-scenes updates and occasional offers.
Legal basis: your consent.
You can unsubscribe at any time using the unsubscribe link included in our marketing emails. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
Advertising and non-essential tracking
Where we use cookies or similar technologies for personalised advertising or other non-essential tracking, we rely on your consent where required by law.
You can manage or withdraw your cookie preferences through the privacy or cookie controls available on our website.
Our website uses cookies and similar technologies to operate the store, remember preferences, understand website performance and, where you consent, support analytics and marketing.
Cookies that are necessary for the operation and security of the store may be used without consent where permitted by law.
Non-essential analytics, advertising and marketing technologies are used only in accordance with your privacy choices where consent is required.
You can manage your choices through the cookie banner or privacy settings available on our website.
We may receive personal information:
directly from you, when you place an order, contact us, create an account or subscribe to our newsletter;
automatically when you use our website, including through cookies and similar technologies;
from service providers that help us operate our store and provide our services;
from payment, delivery and other partners where necessary to complete your order or provide a requested service.
We share personal information only where necessary for the purposes described in this Privacy Policy.
Recipients may include:
Shopify, which hosts and operates our ecommerce platform;
payment processors and financial service providers used to process transactions;
shipping and delivery providers used to deliver orders and manage returns;
Klaviyo, where you have subscribed to receive marketing communications;
IT, hosting, security and technical service providers;
analytics or advertising providers, where their services are used and you have provided any consent required by law;
professional advisers, authorities or regulators where disclosure is required by law or necessary to protect our legal rights.
We do not sell your personal information in the ordinary meaning of the word.
Our online store is hosted by Shopify.
Shopify processes personal information in order to provide and improve its ecommerce services. Certain information you provide through our store is therefore transmitted to and processed by Shopify.
For some Shopify features, Shopify may also process personal information for its own purposes and act independently as a controller.
You can find more information about Shopify’s processing practices in the Shopify Consumer Privacy Policy and Shopify Privacy Portal.
Some of our service providers may process personal information outside Slovenia or the European Economic Area.
Where personal information is transferred to a country outside the EEA, we rely on a lawful transfer mechanism where required, such as:
an adequacy decision adopted by the European Commission;
Standard Contractual Clauses approved by the European Commission; or
another transfer mechanism permitted under applicable data protection law.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Retention periods depend on the type of information and may include:
order, invoice and transaction information for the period required by applicable accounting, tax and commercial laws;
customer service communications for as long as necessary to resolve the enquiry and protect our legal interests;
account information for as long as your account remains active or as otherwise necessary;
marketing information until you unsubscribe or withdraw your consent, subject to retaining limited records where necessary to demonstrate compliance;
technical and security information for as long as reasonably necessary for security, fraud prevention and operation of the website.
We may retain information for a longer period where required by law or where necessary to establish, exercise or defend legal claims.
Certain personal information is necessary for us to enter into and perform a contract with you, for example when you place an order. If you do not provide the information required to process your order, payment or delivery, we may not be able to provide the requested products or services.
Where providing information is optional, such as subscribing to marketing communications, you may choose not to provide it without affecting your ability to make a purchase.
Viva’s does not make decisions about you based solely on automated processing that produce legal effects or similarly significant effects, unless we inform you otherwise where required by law.
If the GDPR or other applicable data protection law applies to you, you may have the right to:
request access to personal information we hold about you;
request correction of inaccurate or incomplete personal information;
request deletion of your personal information in certain circumstances;
request restriction of processing in certain circumstances;
object to processing based on legitimate interests;
receive certain personal information in a portable format;
withdraw consent at any time where processing is based on consent;
lodge a complaint with a competent data protection supervisory authority.
These rights are subject to the conditions and exceptions provided by applicable law.
To exercise your rights, contact us at:
We may need to verify your identity before responding to your request.
If you have concerns about how Viva’s processes your personal information, please contact us first at info@vivasbags.com.
You also have the right to lodge a complaint with the Slovenian supervisory authority:
Information Commissioner of the Republic of Slovenia
Dunajska cesta 22
1000 Ljubljana
Slovenia
We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Our website and products are not directed at children, and we do not knowingly collect personal information from children where parental consent would be required under applicable law.
If you believe a child has provided personal information to us unlawfully, please contact us at info@vivasbags.com.
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices of third parties. We recommend reviewing the privacy policy of any third-party website you visit.
We may update this Privacy Policy when our business practices, services or legal obligations change.
The current version will always be published on our website and the “Last updated” date will be revised when material changes are made.
For questions about this Privacy Policy, our privacy practices or your personal information, contact:
Viva’s – Živa Ferlež
Mesarska cesta 16
1000 Ljubljana
Slovenia
Email: info@vivasbags.com
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