Dear Viva's friend,

After nearly a year and a half in the making, these special pieces are finally here. Meet Viva’s x The Base Label Bags: Alba and Freya. Crafted from 100% Italian leather in Slovenia and lined with soft suede, every element reflects our shared commitment to timelessness, quality, and sustainability.⁠

This is the first-ever Viva's collaboration with fashion influencer, founder and CEO at The Base Label, Alja Perne. And when two strong, creative, and intelligent women join forces, big things happen! After a year and a half of coordination, meetings, and searching for solutions on how to further improve and ensure the highest possible quality and perfected details we created not  just one handbag, but two—each available in refined black and versatile creamy white.

Handbags that immediately impress with their timeless elegance and refined details. Whether for a casual city stroll, a business meeting, a weekend getaway, or a flight—modern women are constantly on the move and the new fashion handbags Viva’s x The Base Label are the perfect companions on the journey through an eventful life. The goal was to create an everyday bag with enough space for everything a woman needs throughout her day—even a laptop. We also focused on the bag’s appearance, ensuring it complements a variety of styles and allows each woman to express her individuality and authenticity.

Throughout the creative process Alja and myself remained committed to one vision: top-level quality is the only acceptable outcome. They paid close attention to perfecting the product, and carefully considered details like quilted magnetic closures, 100 % Italian calf leather lined in suede, refined curves, and interior zip pocket to keep your essentials safe. Viva’s handbags are known for their refined elegance, luxurious clean lines, practicality, visibility, and exceptional durability. Embossed with the brands logos, the handbags are available in limited quantities. Each one will be carefully delivered to its new owner in a premium gift box with a cotton dust bag for safe storage.

Check out more photos on our Pinterest board!

A woman’s handbag is more than just an accessory—we often say it holds our whole world. So why not brighten your world with elegance, minimalism, and a spark of authenticity?

May the new products brighten your world and highlight your individuality.

Shop them here. 

Much love,

Živa
Founder and Owner, Viva’s