Dear Readers.

We’re thrilled to share some exciting news with you! This year marks a significant milestone for us—our 10th anniversary. To celebrate this momentous occasion, we’ve decided to elevate our brand to a whole new level of luxury, refining every detail to enhance your experience with us. From carefully chosen materials to our refreshed aesthetic, we’re excited to introduce a new chapter.

First and foremost, we’ve sourced the finest leather yet for our most premium design: the Karla bag. This is a leather we’ve always dreamed of—top-grain, vegetable-tanned leather that stands in a league of its own. The quality is unmatched, and we can’t wait for you to experience it firsthand.

Our rebrand is not just about new products and materials; it’s a complete transformation. We’ve updated our logo and refreshed our website to provide a more sophisticated, user-friendly experience. But that’s not all—we’ve also elevated our packaging. The bags now come in luxurious, buttery yellow boxes, designed not only to protect your purchase but to be a keepsake where you can store your beloved bag or other cherished items.

This rebrand would not have been possible without the collaboration of the incredibly talented WDS Studio team—Nika and Karmen—whose design sensibilities align perfectly with our vision. Alongside them, we worked with the brilliant Urša Jerkič, who not only named our bags but also crafted beautiful new introductions and helped refine our messaging. As Urša put it:

"Working with an all-women team was a dream, and Nika and Karmen are so good at what they do. Rebranding is never about starting from scratch—it’s about sharpening the message so it truly resonates. ‘Slow Days on Repeat’ became the perfect expression of what Viva is all about, and it’s been such a joy watching it take on a life of its own."

And take on a life of its own, it truly has! Slow Days on Repeat has not only become the heart of our brand but has also inspired an entire merchandise collection. We’ve created a T-shirt, sweater, and tote bag—all made from soft, organic cotton—so you can wear this mantra and carry it with you every day.

As part of this bold project, we’ve also made the tough decision to retire our beloved gold logo. We know many of you hold a special place for it (and so do we!), but after thoughtful consideration, we’ve opted for a sleek, embossed design that reflects our refined luxury aesthetic. Gold may shine, but over time, it fades. We want every part of our brand to be timeless—including our logo. That’s why we’ve chosen an embossed design—one that remains elegant and strong for years to come. A symbol of lasting luxury, built to stand the test of time.

Here's how our logo evolved over the years:

Thank you for being part of our journey. Here’s to the next chapter of luxury!

Warmly,

Živa, Founder & Owner of Viva's