This May, Viva's is celebrating its 10th anniversary! To all our Viva’s Friends — thank you for shining with us! On May 22, 2025, we warmly invite you to visit us for our Open Studio Day. Come see your Viva’s favorites in person! Experience the materials, mindful design, and enduring quality of our full bag collection — made to last, not to rush. Book your appointment using the form here.

We can’t wait to see you in person! And for everyone who visits us, we have some delightful surprises prepared. We know that shopping online can sometimes be a challenge. Above all, this is and opportunity to slow down and enjoy a truly meaningful experience. We’re genuinely looking forward to meeting you in person. On Open Studio Day, our founder Živa Ferlež will be present to offer personal guidance in selecting and styling your bag. She’ll be sharing thoughtful tips on how to wear it with ease, care for it properly, and ensure it lasts beautifully over time. At Viva’s, in-person connection is at the heart of what we do. We are committed to mindful, conscious shopping — a value we deeply share with our community and are honored to carry into the future.

Our studio, located in the calm center of Ljubljana, will open its doors on May 22, 2025 and we invite you to book your private appointment. Here’s a little something to look forward to: We’ll be launching a brand-new bag model — thoughtfully designed and set to be introduced in the coming days. A first look will be available exclusively during Open Studio Day!

Take a moment for yourself and spend a beautiful day with us. Before or after your visit, enjoy a slow stroll through Ljubljana’s charming Old Town, sip a coffee at a local café, or pick up fresh flowers at the nearby market. Our Open Studio Day is more than a visit — it’s an invitation to pause, connect, and create a moment of calm and beauty with Viva’s.

On our 10th anniversary, we reflect with gratitude on the beautiful moments we've shared with so many inspiring, creative, and exceptional women. At Viva’s, our deepest inspiration comes from the essence of women — their unique energy, gentle strength, and individuality. We believe every woman carries within her a quiet yet powerful life force: a wild, tender, and creative spirit. Through Viva’s bags, we aim to support and honor that energy as she moves through her everyday journey.

We don’t seek to define women with an external attribute, but rather to be a gentle companion to their extraordinary, free nature. Freedom of expression is essential to the Viva’s woman, and ten years after creating our first bag, we understand this more deeply than ever before.

This is why we intentionally avoid strong, overpowering elements in our designs. Each piece is made to quietly enhance the style of the woman who carries it, allowing her natural elegance to shine through. In every detail, we ensure this is true — for instance, the Viva’s logo is delicately embossed, with no bold colors. Some time ago, we adjusted our gold logo, so it now blends seamlessly into the color of the bag, complementing its overall design without interrupting the individuality of the woman who wears it.

On our 10th anniversary, we are deeply grateful to have stayed true to our core values, which today feel more important than ever.

The Vision: To craft timeless fashion accessories that women will cherish wearing again and again, for every occasion.

The Commitment: To embrace the principles of slow fashion, with unwavering dedication — never compromising on quality. To this day, local businesses continue to play an essential role in our production process, and all products are made from safe, durable, and high-quality materials designed for long-term wear.

The Promise: Fashion bags that evolve with a woman’s energy, style, and needs — never the other way around.

The Mission: To honor and support women’s freedom of expression.

Thank you for being part of our journey for 10 wonderful years and for carrying Viva’s bags with such care. Your support means the world to us. We truly hope to welcome you at our Open Studio Day — it would be a joy to connect in person. Celebrate with us and enjoy the exclusive offers waiting for you on our website during the anniversary period!

BOOK A VISIT.