Introducing the New Viva’s Collection: A Collection Shaped by Real Life
By Ziva Javersek
This collection was not created in a rush. It grew slowly, out of conversations, everyday needs, and moments where function quietly asked for beauty.
It brings together three bag designs, each created with a clear purpose and thoughtful approach to function, form, and material. All designed to feel natural, lived-in, and lasting.
Sophie, a new take on the work bag
Sophie began with a question we heard again and again: Could you make a work bag with a zipper?
So we did - but only once it felt right.

Designed as an updated evolution of our Karla Lux Work Bag, Sophie is the first Viva’s bag with a full zipper closure. It took nearly a year to arrive at her final form. Early versions included a strap, but something felt forced, unnecessary, not truly Viva’s. So we let it go.

What remained was clarity
Instead of a strap, Sophie became defined by her bold, rounded handles - sculptural, visible, quietly confident. They give the bag its character and presence, without asking for attention.
Structured yet soft, practical yet refined, Sophie is made for long workdays, full schedules, and women who carry a lot, without wanting to look like it.

Available in three tones:
- Dark Caramel, a Viva’s signature
- Black, timeless and grounding
- Maroon, a chestnut shade with a subtle red undertone, warm, expressive, and quietly bold

Elena & Laura, made for movement
Elena and Laura were born from a very personal place. A season of life filled with movement.
Full hands.
A small child’s hand to hold.
A dog on a leash.
Moments where a bag should support you without getting in the way.

Both styles are designed to hold just the essentials: your phone, keys, and small daily items. Worn crossbody, they leave your hands free and your movements unrestricted.
These two designs also reflect our commitment to responsible production. During bag manufacturing, smaller pieces of leather often remain. Rather than letting them go to waste, we worked closely with our production team to create designs that make thoughtful use of these materials.


Two designs, because leather is never the same. Some hides are soft and fluid. Others are firmer, more structured.
- Laura is gentle, pliable, and relaxed
- Elena is more architectural, holding her shape with quiet strength
Same purpose. Different expressions. Each style is adapted to the nature of the material it is made from.

Designed to be lived in
This collection is not about novelty, it is about designing with intention rather than trends. It’s about responding - to life, to material, to real needs.
Bags with intention. Designed to move with you.
Made to feel alive in everyday moments.
This is Viva’s, as it has always been.