We believe the best collaborations happen naturally.

At Viva’s, we have always valued connection over reach.

Over the years, the collaborations that meant the most were never the most scripted or transactional. They happened naturally, with women who genuinely carried Viva’s in their everyday lives and shared it in a way that felt effortless, personal, and true to them.

Viva’s Circle was created for exactly that.

A slower, more thoughtful approach to collaboration, built around long-term relationships, shared aesthetics, and mutual trust.

Apply to join the circle

Let me tell you a short story:

A few years ago, a girl reached out saying she loved our bags. We sent her one. She started wearing it constantly, styling it in her own way and sharing it naturally. Not because we asked, but because the bag became part of her everyday life.

Over time, we built a relationship.

We collaborated on paid projects, photoshoots, campaigns and new collections. I trusted her because she already understood the brand, and she trusted us because she genuinely loved what we create.

Even after paid collaborations ended, she continued wearing Viva’s, and honestly, every time I still see one of our bags in her posts, it makes me smile.

That experience shaped how we think about collaborations today.

At Viva’s, we are a small independent brand producing limited collections with care. Every piece matters deeply to us, and so does the person wearing it.

That’s why we created Viva’s Circle.

Who we look for

We are less interested in numbers and more interested in alignment.

We look for creators who value:

• timeless personal style
• thoughtful storytelling
• slow fashion and conscious consumption
• naturally integrated content
• quality over quantity

Above all, we value authenticity.

We are not looking for highly polished advertisements. We are looking for women who genuinely love the pieces they carry.

What we offer
(What being part of the circle may include)

Every collaboration is shaped individually, but members of Viva’s Circle may receive:

• gifted bags selected together
• long-term collaboration opportunities
• features across Viva’s channels
• early access to selected pieces and launches
• personal invitations to projects and campaigns
• a personal referral code and rewards for shared sales

We believe the best partnerships are built slowly.

Expectations
(What we value in return)

We appreciate content that feels natural, personal, and genuinely integrated into your everyday life.

• No rigid briefs.
• No forced scripts.
• No overly promotional content.

We care about consistency, aesthetics, and a shared understanding of the brand.

Most of all, we value creators who wear Viva’s because they truly love it.

Process
(How it works)

1) Apply (here)
Tell us a little about yourself, your work, and why Viva’s resonates with you.

2) We connect
We carefully review every application and reach out if it feels like a fit.

3) We create together
Selected creators receive a Viva’s piece and begin building a collaboration that feels natural and long-term.

A small note from the founder

For years, the most meaningful collaborations happened unexpectedly.

A woman would discover Viva’s, wear her bag constantly, style it beautifully, and naturally begin sharing it with her audience, never because she had to, but because she genuinely loved it.

Those relationships always felt the most special.

Viva’s Circle is simply a way of creating more of them.

— Živa, Founder of Viva’s