What a year it’s been for Viva’s! As I sit down to reflect, I’m overwhelmed with gratitude. This year was truly special, and it wouldn’t have been possible without you—our incredible community. Seeing you wear our bags, share your stories, and support our journey has made every challenge and triumph worthwhile. Your love and encouragement are the heartbeat of Viva’s and the reason I pour my soul into this brand every day.

2024 was a landmark year for Viva’s, and for me personally. After nearly a decade of balancing multiple roles—working a 9-to-5 in marketing communications, managing side projects, and growing Viva’s—it finally felt like the right time to take a leap of faith. With Viva’s 10th anniversary on the horizon, I made the bold decision to dedicate myself fully to this dream. Letting go of my corporate job to focus solely on Viva’s has been both daunting and exhilarating, but it has allowed us to accomplish so much this year.

Here are some of the highlights that made 2024 unforgettable:

• A Fresh New Look: We rebranded Viva’s with a renewed visual identity that better reflects who we are today. Thanks to the incredible talent at We Design Stuff Studio and the wordsmith magic of Urša Jerkič, we’ve elevated everything from our logo to our packaging. From the tags to the boxes, every detail has been thoughtfully designed to tell the story of Viva’s.
• A Digital Makeover: Alongside our rebrand, we launched a brand-new website. It’s more user-friendly, visually stunning, and ready to showcase our collections in the best possible light.
• Our First Pop-Up Store: We opened a pop-up store in the heart of Ljubljana, bringing Viva’s closer to you for an entire month. Seeing our bags in a physical space and meeting many of you in person was a dream come true.
• Runway Ready: Viva’s made its mark at Fashion Week Ljubljana! Sharing our designs on such a prestigious platform was an incredible milestone.
• Exciting Collaborations: While I can’t reveal all the details yet, this year we began a special partnership with a well-known influencer. Trust me, it’s worth the wait—stay tuned for more!
• A Secret Project: We also started a unique project that’s entirely new territory for us. It’s something I’m incredibly excited about, and I can’t wait to unveil it in 2025.
• New Designs: This year saw the launch of not one but two stunning collections—a trio of new bag designs and a series of small leather goods featuring five distinct pieces.
• Spotlighting Women Who Inspire: We interviewed and celebrated five remarkable women as part of our Women Who Inspire series. Their stories have deeply touched and motivated us.
• Visiting Zagreb: In Zagreb, we hosted a special event at the most enchanting flower studio, where we invited some influencers and media representatives to join us for a creative workshop.
• Content That Shines: Collaborating with 13 talented content creators brought Viva’s vision to life in ways I never imagined.
• Photo Shoots Across Borders: From the lush landscapes of Ireland with Anna Bursuc to the creative energy of Raw Studio, our photoshoots captured the essence of Viva’s beautifully.
• Giving Back: We partnered with Europa Donna for a breast cancer awareness campaign, spotlighting our Pink Bagin support of a cause close to our hearts.

This year has been a whirlwind of creativity, connection, and growth. Each project reminded me why I started Viva’s in the first place: to create something meaningful and to connect with amazing individuals like you.

As we prepare for 2025, I feel a renewed sense of purpose and excitement. There’s so much more to come, and I can’t wait to share the journey with you. Thank you for being an essential part of Viva’s story—you inspire me every single day.

With love and gratitude,
Živa
Founder and Owner, Viva’s